In May 2020, rumors started swirling about a potential merger between Avon and Natura, two of the biggest names in the beauty industry. After much speculation, it was officially announced in July of that year that Natura would be acquiring Avon Products in a deal worth $2 billion. The deal was finalized in January 2020, and the two companies are now fully merged.
The merger between Avon and Natura is a significant development in the beauty industry, as it brings together two behemoths with a long history of success. Natura, a Brazilian company, is known for its natural and sustainable approach to beauty, while Avon, a British-American company, is famous for its direct selling approach and its iconic Avon Lady.
One of the most significant benefits of the merger is the increased global reach of the two companies. Avon has a strong presence in North America, while Natura has a strong presence in Latin America. By joining forces, the two companies can expand their reach into new markets and better serve their customers.
Another benefit of the merger is the increased investment in research and development. Both Avon and Natura have a long history of innovation, and their combined resources will allow them to invest even more in developing new, cutting-edge products.
However, the merger is not without its challenges. One of the most significant hurdles the two companies will face is integrating their different cultures and business practices. Avon operates through a direct selling model, while Natura operates through a network of consultants. Both models have their benefits, but it remains to be seen how the two companies will blend these different approaches.
Overall, the merger between Avon and Natura is an exciting development for the beauty industry. By joining forces, the two companies can create a stronger, more sustainable future and better serve their customers around the world. Only time will tell how successful this merger will be, but one thing is for sure – it will be fascinating to watch these two giants of the beauty industry work together.